Donna is a dedicated marketing educator and industry expert with over two decades of experience leading marketing strategy, innovation, and growth initiatives across the financial services and consumer packaged goods (CPG) industries. Drawing on extensive Fortune 500 experience, she brings real-world perspectives into the classroom, helping students connect marketing theory to contemporary business practice. Her expertise spans consumer behavior, digital marketing, brand management, marketing analytics, and strategic planning. As a professor, Donna is committed to fostering critical thinking, creativity, and data-driven decision-making among future marketing professionals. She leverages her background in developing integrated marketing strategies, managing large-scale marketing investments, and leading cross-functional teams to create engaging, applied learning experiences. Passionate about student success, she emphasizes experiential learning, collaboration, and innovation while preparing students to navigate the evolving marketing landscape.
Donna Herron
Visiting Assistant Professor