Bio
David Robertson is Visiting Assistant Professor in the Communication Department. He taught in the School of Business in 2010-2015 before joining the Communication Department full-time in 2022 upon retiring from Hanesbrands, Inc. David’s marketing career includes brand management and general management experience from Procter & Gamble, Celestial Seasonings, and Hanesbrands. He led brand strategy and marketing for several world-class brands, including Hanes, Champion, Playtex, Bali and Maidenform. David began his marketing career at Procter & Gamble, where he developed and executed growth strategies for the Downy and Bounce fabric conditioner brands. Following P&G, David led new product strategy at Celestial Seasonings, the leader in the specialty tea market. At Hanesbrands, he led brand marketing for Hanes, the largest apparel brand in the US, and developed the first global marketing team for Champion.
David holds an MBA and BS from Wake Forest University.
Education
Wake Forest University MA
Wake Forest University